Commercials · 10
Commercial
One fee, flat across the estate, for a six month initial term. Usage sits outside it as pure pass-through. Nothing is priced on transaction value, leads or space transacted.
Retainer scope
Pick the scope. The number is prepaid monthly and can be set to whatever is agreed.
The contact centre retainer is ₹2,00,000 a month. End-to-end AI transformation adds ₹8,00,000, taking the total to ₹10,00,000 a month. A one-time setup fee of ₹3,00,000 is payable at kick-off and covers dashboard build, agent configuration, knowledge base, integrations, testing and training.
Agreed monthly retainer
Fixed for the initial term.
₹10,00,000 per month
₹0.60 Cr
Across the six month term
₹1.20 Cr
Annualised
11.1x
Year one measured value against fee
Why a rupee number and not a percentage
A share of revenue or profit makes a fixed cost platform more expensive because revenue grew, which re-opens the conversation every quarter and is hard for a listing company to budget. A flat number is approved once and defended easily.
If the measured value holds, the number can move at month six against something proven rather than something forecast.
What sits inside the retainer
Inside the retainer from day one
- Demand and leasing, modules 01 to 04
- Marketing, modules 05 to 08
- Method, module 19
Each has a baseline that can be locked in week one and a measure that moves inside the first month.
Carried free until the month six review
- Client retention and growth, modules 09 to 11
- Real estate and expansion, modules 12 to 15
- United States entry, modules 16 to 18
Switched on from week six, charged for nothing until there is a measured result to price against.
Everything is switched on from week one. The distinction is what is charged for now and what is proven first.