Content engine

Themes come from the conversations themselves, drafts are held to a written rubric, and nothing reaches a channel without a person approving it.

Live

Themes tracked

Ranked by volume and rate of change

Drafts this quarter

Across reel, still and long form

Approved for publishing

Human approved

Published unapproved

0 unapproved

A standing control

What occupiers actually asked

Mentions across every module, anonymised at source

Fit-out timeline certainty412 · steady

State incentive comparison188 · +61%

Managed floor vs lease164 · +22%

Expansion headroom in-building121 · +9%

Parking and commute96 · steady

House rubric

Average score across drafts this quarter

Hook construction84%

First three seconds or first line carries a specific claim

Retention structure78%

A reason to stay at every quarter of the asset

Format discipline91%

Length, aspect and pacing correct for the channel

Evidence density73%

Named figures rather than adjectives

Brand fidelity96%

Marks, palette and voice as specified

Approval queue

Every asset scored against the rubric before a person signs it off

Asset	Theme	Owner	Rubric score	State
Reel · What a 14-week fit-out actually looks like	Fit-out timeline certainty	Brand	88	Approved
Carousel · State incentives, eight states compared	State incentive comparison	Brand	82	Approved
Reel · Managed floor against a conventional lease	Managed floor vs lease	Brand	71	In review
Still · Expansion headroom on the same floor	Expansion headroom	Studio	64	Redraft
Video · A day inside an ORR centre	Experience	Studio	79	In review

Competitor publishing

Named operator set, scored on format and measured response

Operator A61 assets · 3.1% response

Operator B44 assets · 2.4%

Operator C38 assets · 1.9%

Operator D22 assets · 1.2%

Controls

Applied to every asset without exception

No asset publishes without human approval.
No client is identifiable from any published output.
Transcripts are aggregated and anonymised at source, before they reach the engine.
Theme reporting feeds the India entry advisory answer set.

How the engine works

Conversation to approved asset

Read the conversations

Transcripts across every module aggregated and anonymised at source into ranked themes.

Score the market

Competitor publishing tracked across a named operator set and scored on format and response.

Draft to the rubric

Assets drafted against a house rubric covering hook, retention, format, evidence and brand.

Approve, then publish

Nothing publishes without human approval, and no client is identifiable in any output.